Experience The Power of a Bookbook by Ikea

In Singapore, Tongue-in-Cheek Film Promotes 2015 Catalog

Ikea is known for its exciting and experimental interactive work…but this time, it wants you to experience the power of a book. That’s a real book, with pages and everything. This tongue-in-cheek film from Ikea Singapore and agency BBH Singapore attempts to launch the retailer’s 2015 Catalog in the manner usually reserved for much-anticipated tech devices. Our tech guru talks us throught the book’s “eternal battery life,” “original touch interface,” pages that load with “zero lag.” The video sits on an animated microsite that Ikea is launching along with a newspaper, outdoor, radio and cinema campaign.

Source : Creativity