At TechCrunch‘s Disrupt NY conference, Grace Choi, founder of Mink, presented a desktop printer that will change the way we buy makeup. “The makeup industry makes a whole lot of money on a whole lot of bullshit,” said Choi at the start of her presentation. Beauty products have high prices mainly because of its color, especially if it’s a niche, trending shade. But thanks to the Internet, we have the resources to find that exact color, and now we have the gadget to 3-D print it in your own home.
Using already-existing software (like Photoshop and ColorZilla), you can lift any color from your phone, laptop, or camera and then print it onto eye shadows, lipsticks, powders, creams, and foundations with Mink. It’s currently priced at around $300 and geared towards the 13 to 21-year-old demographic, a group of girls who now learn about beauty through Pinterest, YouTube, and Instagram. So it offers the instant gratification of social media and the quick pace of fast fashion.
Choi plans to officially launch Mink later this year.